Entrepreneurs that they are Happiness Is Homegrown shirt . Ward Durrett and Mendoza de Roccia are launching a private. label Maison Mini collection in sizes 2 to 8. The first pieces landed on the Maisonette site today, and subsequent drops will roll out on a weekly basis.“We’ve had customers asking for this from day one,” says Ward Durrett. “We call it your ‘maintenance shopping,’ the things you need daily, weekly, and monthly versus for special occasions.” Prices range from $20 to $50, with a cotton pinafore dress coming in at about $40. Affordability aside, the Maison Mini line is in keeping with the elevated aesthetic of the other brands Maisonette sells, only perhaps more playful. “We wanted a European sensibility, but with American sportiness, that casual living aspect,” says Ward Durrett. They hired Karolina Petersson, who worked at—wait for it—Céline under Phoebe Philo, to design it. Says Mendoza de Roccia: “Karolina has a 2-year-old son.
Happiness Is Homegrown shirt, hoodie, sweater, longsleeve and ladies t-shirt
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